Feasibility analysis
Before you spend on a book, a brochure, or a website: what it costs you, what to produce, and how long until it pays back. In writing.
The analysis is $147. You apply, tell me what the project is, and I study your material. You get a written plan: what it costs in full, what to produce and at what price, how long until the investment pays back with the assumptions spelled out, the exact figure and the date. If you start within 30 days, the $147 comes off the total.
I can produce any material. But by choice, I only take on projects that have a plan for paying the investment back, whether the return is money or data that sharpens the next decision. Material where nobody knows what comes back, I don't make. The feasibility analysis is how we find out whether that plan holds, before you spend.
The document
One page that tells you if the project holds up, what it costs, and how long until it pays back
You apply, pay the $147, and send me what you have: manuscript, current brochure, website, notes, whatever exists. I study it, we talk for 30 minutes, and I hand you a one-page document with five fixed sections:
Feasibility analysis
1 page, 5 sections
What I saw
the real state of your material, point by point.
The verdict
whether the project holds up.
What to produce
the materials you need, one by one, with what each one costs.
When it pays back
the projected return on your investment, with the assumptions spelled out.
Investment and date
the exact figure and when the work is ready.
Davide Filippini
Keryx Design
The analysis goes all the way to the numbers: what it costs in full and when it pays back, with the assumptions spelled out. And the figure you read is the one you'll pay, with my signature under it.
The three verdicts
Three possible verdicts. Red is worth as much as green.
Green
The project holds up. In the document you'll find the plan, the projected return, and the exact price. You decide if and when to start.
Yellow
It can be done, but one specific thing comes first. A text to fix, photos to redo, a missing number. I point it out and tell you how much it weighs on timeline, price, and payback.
Red
Doing it now would lose you money. I write it down, with the numbers behind it, and I point you to a concrete alternative that gets you the same result.
A free opinion comes from someone who only eats if they tell you yes. The $147 buys me the freedom to tell you no when no is the right answer. A red written today saves you everything you'd have poured into the wrong project.
The method
What I analyze
Five questions, the same for any material:
What's the return on your investment?
What it costs to produce the project, and what it has to bring in to pay for itself. I write you the projected return, with the assumptions spelled out. If the math doesn't add up, I tell you.
Is it built for its goal?
Selling and building a list of contacts need different pieces. I tell you what yours is built for, and what it isn't.
Is there a cheaper format for the same result?
If a postcard does a brochure's job, you'll want to know before you print the brochure.
Where does it lose the reader?
The exact point where whoever reads it or visits stops and puts it down.
How does it look next to your competitors?
Whether it's professional enough, whether it holds up against who you compete with, and whether it's aligned with what you're selling.
The materials
What materials I can analyze
New project or already printed material: the analysis works the same.
How it works
First you tell me what it is. Without that, any number is a guess.
You apply. You fill in the form and tell me what the project is. I don't take everyone: if it doesn't make sense, I tell you straight away.
You pay the $147. Once we're in touch, I tell you how. It pays for the real analysis: without your project's details, any figure named earlier would be made up.
You send me the material. Whatever it takes to analyze: manuscript, website, brochure, the numbers you have.
You get the plan. Total investment, materials to produce and their costs, when it pays back, exact price and date.
If you start, the $147 comes off. Within 30 days it goes into the total in full.
To see how I work before you apply: the work that comes out of the studio →
Who signs the analysis
Davide Filippini, Direct Response Designer
From 2021 to 2024 Chief Design Officer at Metodo Merenda, one of the largest direct-response marketing companies in Italy. In three years he designed or supervised over 400 campaigns: magalogs, sales letters, brochures, covers, landing pages, ads.
He completed the Direct Response Design program of Lori Haller, the most well-known Direct Response Designer in the United States.
Testimonials
People who have already worked with this method
“I can say with absolute confidence that he's the only designer in Italy I trust to handle my clients' visuals. His ability to turn my ideas into powerful images and elevate my words is flawless.”
Daniel Porro
Senior Copywriter
“We've been working with Davide for over a year now, and every piece of marketing material we produce goes through them. Davide's skills go far beyond design: he provides full-spectrum analysis including strategic and copywriting advice.”
Fabrizio Marino
Marketing Chief 3D4Steel
“Right from the very first discovery call, I realized I was dealing with someone truly knowledgeable. Davide clearly explained the possible strategies we could implement for my future business.”
Luca Belardinelli
Entrepreneur
Tell me what the project is and I'll build you the plan.
You fill in the form and tell me what it is. If the project makes sense, we talk and I tell you how to pay the $147. Then I begin. You'll hear back from Davide.