Feasibility analysis
You've had this project in your head for a while. You're missing three answers: does it hold up, what it needs, and what it really costs.
The feasibility analysis is $147: I study your material, we talk for 30 minutes, and you get the three answers in writing, with an exact price and a date. If the project starts within 30 days, the $147 comes off the total.
The document
One written page that tells you if your project works, how, and at what price
Send me what you have: manuscript, current brochure, website, notes, whatever exists. I analyze it, we have a 30-minute call, and I hand you a one-page document with five fixed sections:
Feasibility analysis
1 page, 5 sections
What I saw
the real state of your material, point by point.
The verdict
whether the project holds up.
What it needs
what's missing to make it work.
The step plan
who does what, in what order.
The exact price
with the delivery date next to it.
Davide Filippini
Keryx Design
The number you read in the fifth section is what you'll pay. In writing, with my signature under it.
The three verdicts
Three possible verdicts. Red is worth as much as green.
Green
The project holds up. In the document you'll find the plan and exact price. You decide if and when to start.
Yellow
It can be done, but one specific thing is needed first. A text to fix, photos to redo, a missing piece of data. I point it out and tell you how much it weighs on timeline and price.
Red
Doing it now would lose you money. I write it down, with the numbers behind it, and I point you to a concrete alternative that gets you the same result.
A free opinion comes from someone who only eats if they tell you yes. The $147 pays for my freedom to tell you no when no is the right answer. A red written today saves you everything you'd have poured into the wrong project.
The method
What I analyze
Five questions, the same for any material:
Does it make sense, by the numbers?
What it costs to produce, what it has to bring in to pay for itself. If the math doesn't work, I tell you.
Is it built for its goal?
Selling and building a list need different pieces. I tell you what yours is built for, and what it isn't.
Is there a better or cheaper format for the same result?
If a postcard does a brochure's job, you'll want to know before you print the brochure.
Where does it lose the reader?
The exact point where whoever reads or visits stops and puts it down.
How does it look next to your competitors?
Whether it's professional enough, whether it holds up against who you compete with, and whether it's aligned with what you're selling.
The materials
What materials I can analyze
New project or already printed: the analysis works the same.
How it works
The ballpark is free, up front. The $147 only comes in at step three.
You email me: two lines on what the project is and where you are.
I reply with a ballpark range, free. So you know right away if we're in the same order of magnitude.
If the range works for you, $147: you send me the material, I analyze it, we talk for 30 minutes.
You get the document and decide. If we start within 30 days, the $147 comes off the total.
See how I work before you write: the work that comes out of the studio →
Who signs the analysis
Davide Filippini, Direct Response Designer
For three years Chief Design Officer at Metodo Merenda, the largest direct marketing company in Italy. There he designed or supervised hundreds of campaigns: magalogs, sales letters, brochures, covers, landing pages, ads.
He completed the Direct Response Design program of Lori Haller, the most famous Direct Response Designer in the United States.
Testimonials
People who have already worked with this method
“I can say with absolute confidence that he's the only designer in Italy I trust to handle my clients' visuals. His ability to turn my ideas into powerful images and elevate my words is flawless.”
Daniel Porro
Senior Copywriter
“We've been working with Davide for over a year now, and every piece of marketing material we produce goes through them. Davide's skills go far beyond design: he provides full-spectrum analysis including strategic and copywriting advice.”
Fabrizio Marino
Marketing Chief 3D4Steel
“Right from the very first discovery call, I realized I was dealing with someone truly knowledgeable. Davide clearly explained the possible strategies we could implement for my future business.”
Luca Belardinelli
Entrepreneur
Two lines by email and I'll tell you the ballpark. Free.
Two lines are enough: what the project is and where you are. You'll hear back from Davide, with the ballpark range.