FIRST DIRECT RESPONSE DESIGN STUDIO IN EUROPE (WITH ITALIAN ROOTS)
Direct Response Design for Controls That Scale. Print-First. Digital-Ready.
Don't let amateur design kill your copy. I specialize in high-converting Magalogs, Sales Letters, and Direct Mail packages for marketers who play for keeps — and I bring the same conversion-first approach to your Landing Pages, Ad Creatives, and Email designs.
Design That Prints Money: Real-World Case Studies
I don't just show you "pretty pictures." I break down the strategic visual choices that led to actual revenue and scalable controls.
What Copywriters & Marketers Say
"The only one in Italy I trust with my clients' work. His ability to elevate my words is impeccable."
Daniel Porro
Copywriter
"In two weeks of pre-launch I almost reached break-even. Davide combines design and strategy."
Nicola Serafini
Senior Copywriter
"Davide managed to combine graphic design and strategy perfectly. Every visual element made sense even without explanations."
Massimo Usai
Entrepreneur
"A highly professional result that reflects the care of our services."
Andrea Dallan
CEO Dallan S.p.a.
"I couldn't imagine entrusting my materials to any other designer in the world."
Fabrizio Marino
3D4Steel
"Strategic design that speaks directly to the customer. Measurable results from day one."
Giacomo Brandi
Entrepreneur
"Professionalism and attention to detail. The design made the difference in our results."
Michelangelo Munarini
Entrepreneur
You Know This Frustration:
You write a killer sales letter using every principle you learned from Bencivenga, Ogilvy, Halbert...
...then you hand it to a designer who:
- • Shrinks your headline to fit a 'pretty' grid, killing your hook instantly
- • Buries your lead in whitespace and creative flourishes that scream 'skip me'
- • Breaks your carefully crafted eye-path because 'it looks more balanced this way'
- • Comes back with something 'award-worthy' that converts like absolute shit
You need designers who get it.
People who know why every word matters. Why eye-path isn't negotiable. Why "pretty" is the enemy of profitable.
You need Direct Response Designers.
The mind behind Keryx: Davide Filippini
Strategic Design Rooted in the Masters, Proven in the Trenches.
I don't just design layouts; I architect sales journeys. My methodology is built on a deep, rigorous study of the classic principles taught by Dan Kennedy, Jay Abraham, and Al Ries—principles I've applied daily throughout my career.
This foundation was battle-tested during my 3-year tenure as Head of the Graphics Department for Frank Merenda, where I managed the visual engine for Metodo Merenda and dozens of high-stakes client campaigns. My work is the result of a rare pedigree: I combine the positioning logic of Ries and the profit-strategies of Abraham with the tactical design mastery of Lori Haller, who recognized me as her first Italian student.
Bringing the precision of Italian design to the science of US Direct Response.
When you work with me, you aren't hiring a 'creative'—you are hiring a designer who speaks the language of ROI and has managed the production of some of Italy's most successful Direct Response assets.
Not Mailing 50,000+ Pieces? There's Another Way to Work With Me.
Keryx Partner is a monthly retainer that gives you a dedicated Direct Response Designer for everything you need — print and digital. Ads, landing pages, sales letters, email, social — one flat fee, unlimited output, no contracts.
Same DR principles. Same obsession with conversion. Just without the high-stakes commitment.
See How Keryx Partner Works